Building Brands. Developing Talent. Shaping the Future of Entertainment.
20+ Years in Music and Entertainment
As Seen On
+ More!
How I can help…
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Results Since 2005...
For more than 20 years, I've worked at the intersection of music, business, marketing, and creative development, helping artists, brands, and entertainment professionals turn ideas into opportunities.
My work spans digital strategy, artist development, brand building, business consulting, and creative education. Whether I'm helping an artist build a stronger business, guiding a brand's next move, or preparing young creatives for careers in the entertainment industry, the mission is the same: create meaningful opportunities for people to grow, build, and thrive.
More Than Experience.
A Vision for What's Next.
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The entertainment industry is constantly evolving. Talent alone is not enough. Today's creatives need strategy, business knowledge, visibility, and access to the right opportunities.
That's where I come in.
With more than two decades of experience across music, marketing, artist development, and education, I bring an industry-informed perspective to helping people and businesses navigate what's next.
My approach combines real-world entertainment experience with strategic thinking, creative problem-solving, and a commitment to building opportunities that last.
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What I Do
Where Strategy Meets Opportunity
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Connecting ideas, people, and opportunities through strategic guidance, business development, and relationship building.
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Developing artists beyond the music. Through one-on-one artist development, stage performance coaching, A&R guidance, and recording project development, I help emerging artists refine their sound, strengthen their artistry, build confidence on stage, and approach their careers with a strategic mindset.
From evaluating songs and shaping recording projects to developing performance skills, artist branding, and career strategy, my goal is to help artists grow into well-rounded professionals who are prepared for the business and demands of the entertainment industry.
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Helping businesses, entertainment professionals, and creative brands strengthen their positioning, expand their visibility, and connect with the audiences that matter.
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Mentorship for Emerging Artists Ages 15–24
Helping the next generation of artists navigate their creative journeys with greater confidence, direction, and industry knowledge. Through personalized mentorship, I work with young artists to develop their artistry, strengthen their stage presence, explore their musical identity, understand the business of entertainment, and build a foundation for long-term growth.
From creative guidance and career planning to professional development, goal setting, and navigating industry opportunities, I provide young artists with guidance tailored to where they are today and where they want to go.
My goal is to help young creatives recognize their potential, make informed decisions, and develop the skills, mindset, and knowledge to pursue their ambitions with purpose.
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Sharing practical industry knowledge through speaking engagements, workshops, educational programs, and conversations that empower the next generation of leaders and creatives.
Former Clients
The Work Behind the Mission
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501(c)(3) Nonprofit | Music Business & Creative Career Education
MBKA is a nonprofit organization dedicated to empowering young people through music business education, creative career exploration, and professional development. Through educational opportunities and industry-focused learning, MBKA introduces youth to the diverse career pathways, skills, and possibilities within the music and entertainment industries.
Its mission is to help the next generation discover their potential, expand their knowledge, and gain a stronger understanding of how to turn their creative interests into meaningful career opportunities.
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Award-Winning Digital Marketing & Entertainment Agency
Founded on a commitment to creative strategy, brand growth, and meaningful results, RSG Agency helps artists, brands, and businesses strengthen their presence, expand their reach, and unlock new opportunities.
Recognized by the Georgia Business Journal's Best of Georgia Awards, RSG Agency won in 2023 and 2024 and earned nominations in 2025 and 2026 in the Digital Marketing Firm category.
With expertise spanning digital marketing, brand strategy, and entertainment, RSG Agency brings together creativity and strategic thinking to help clients grow their businesses and connect with the audiences that matter.
Industry Recognition
2023 & 2024 Winners | 2025 & 2026 Nominees
Georgia Business Journal · Best of Georgia · Digital Marketing Firm
Initiatives & Impact
Creating Pathways Into Music & Entertainment
My commitment to the music industry extends beyond artist development and marketing. I'm passionate about creating access to education, industry knowledge, and career opportunities that empower the next generation of creatives.
Through nonprofit leadership and music industry education, I help create experiences that connect students, aspiring audio engineers, and young creatives with the skills, resources, and possibilities within the entertainment industry.
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Co-Founder | Audio Engineering Grad School
As co-founder of Patchwerk Finishing School, I have helped advance educational opportunities for aspiring audio engineers seeking to develop their technical knowledge and prepare for opportunities in professional recording environments.
The program focuses on audio engineering and education and the skills, practices, and studio knowledge that support careers in audio recording and music production.
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Head of IdOMUSIC, Patchwerk's nonprofit arm.
As the leader of IdOMUSIC, the nonprofit arm of Patchwerk Recording Studios, I help advance educational initiatives that introduce young people to music, entertainment, and creative career pathways.
Through school tours, educational assemblies, youth Werkshops, and masterclasses, IdOMUSIC creates opportunities for students to explore the music industry beyond performing, discover the professionals and technologies behind the music, and learn about careers they may not have previously considered.
Educational Programs & Experiences
School Tours at Patchwerk — Giving students an inside look at a professional recording studio and the technology, talent, and business behind music production.
School Assemblies — Engaging students in Grades 3–5, 6–8, and 9–12 through age-appropriate educational experiences focused on music, creativity, and entertainment careers.
Youth Werkshops — Interactive learning experiences that encourage creative exploration, skill development, and discovery of music industry opportunities.
Masterclasses — Specialized learning experiences that connect participants with industry knowledge, professional insights, and practical instruction.
Building More Than Music. Building Opportunity.
I believe the next generation deserves more than inspiration — they deserve access to knowledge, meaningful learning experiences, and pathways that help them turn their interests into possibilities.
Through my work in music industry education, nonprofit leadership, and creative development, I'm committed to helping young people see what's possible and gain a stronger understanding of how to pursue it.
What People Are Saying…
“Dasha Ware (The Rising Star Group/RSG) is a vibrant company dedicated to elevating the music culture through innovative strategy.
For over 12 years, RSG has been a dedicated partner to Rap Snacks in managing our social media and music platform to ensure our brand stays relevant and connects to the culture. With RSG, we have not missed a beat and our brand continues to grow from the constant contributions that this team has made. The opportunities are limitless in this partnership and because of this, we have been able to expand our reach to millions of fans.”
— Taylor D. McCain | COO, Rap Snacks, Inc.“If u ever working on a group project Dasha is someone u want on your team!“
— Drumma Boy | Record Producer, Drum Squad Records “Working with Dasha was a big time learning experience. She helped me understand the music business and also helped with the understanding on how to start my own LLC. I can say I was able to learn and see things differently based on how she would teach with clarity and depth. She’s amazing and great at what she does.”
— William “Pop” Floyd | Founder, Pop Basel “I truly enjoyed working with the beautiful and talented Dasha Ware!! The important thing about Dasha is that she comes through. Her service was very much needed and she delivered amazing work for me and my team!! Would definitely hire her again and I suggest you do the same if you looking for great work!”
— Kebu Commissiong | Music Director, Sentric Music/Tunecore“I had a time sensitive turn around for my bio and PR packaging for a major event. I was scrambling and literally reached out to Dasha, like sis I need you SOS!! Within 24 hours, when I say she came through!! She came through. Even had info in my bio that I did NOT even know about myself. I am forever grateful!! FORREAL”
— Lil Mo | Platinum Recording Artist, TV Personality“My 3 year experience with working with Dasha Ware was one that I can say I learned the most and received a lot of hands on training. She allowed me to utilize my skill set at a higher level and gave me a lot of information on how streaming and digital marketing works. She also gave me an opportunity to oversee her A&R Department where I learned how to do project management. She has helped me advance my career tremendously.”
— Donnie Cash | CEO, Grind Daily Music Group “She’s Official!”
— Ray Lavender | Major Recording Artist & ActorWorking with Dasha Ware, the CEO of RSG Agency has been absolutely fantastic. She is a highly experienced and knowledgeable leader who knows how to get things done efficiently while maintaining an open line of communication with her team members. Her problem-solving skills are second-to-none and she allows us to have input in major decisions which helps boost morale within our agency.
Dasha's enthusiasm for work makes each day a pleasure; it feels like we're having fun even when there are difficult tasks at hand! We never doubt that any task given by Dasha will be completed quickly due to her extensive knowledge on almost every subject imaginable – from marketing strategies and tactics all the way down through data analytics –she truly masters them all! And if something can't be figured out internally between staff or herself, you better believe she'll find someone outside the company qualified enough solve whatever challenge lies before us instead of waiting around until the next.”
— Travon Brown | CEO, Avos Records